WOOL’s on-air gratitude to underwriters helps build and maintain name recognition by keeping your organization in the foreground of listeners’ minds in a frequent, uncluttered, straightforward way.
Six- or twelve-month underwriting terms are offered, for $125 or $190 respectively. This includes 24/7 on-air acknowledgements.
Choose an option below, click the “Pay Now” button, and follow the instructions. You don’t need to have a Paypal account.
If you don’t receive an email from somebody at the station within a day or two to discuss the language of your on-air underwriting acknowledgement statement, please do give us a little kick in the pants at firstname.lastname@example.org! Unlike the big NPR stations, we’re entirely run by local volunteers. While it’s absolutely our intention to not let anything fall through the cracks, sometimes a wheel needs to squeak. 100% of any funds that come our way go directly to pay the bills that keep us on the air.
If you prefer, you can mail or deliver a check to:
PO Box 110 / 33 Bridge St
Bellows Falls VT 05101
Email any questions to email@example.com or leave us a message at (802) 732-8384.
WOOL gets no free government money, no giant foundation grants. It’s us regular people, we friends and neighbors, together, that keep this thing happening. Your support means everything. That said, WOOL may decline underwriting that violates FCC restrictions, our mission, or for any other reason at WOOL’s discretion.
From the FCC: Commission Policy on the Noncommercial Nature of Educational Broadcasting. In a nutshell, acknowledgements identify underwriters without being promotional. They can include value-neutral descriptions of a ‘reasonable number’ of products and services (three or four), brand and trade names, contact and location information including web addresses and phone numbers, and established slogans that identify but aren’t promotional. Messaging can’t include price information (like “free” or “discount”), calls to action (like “stop in” or “call us” — although including a web address or phone number for more information is allowed), superlative or qualitative or comparative descriptions (like “best”), inducements (like “free quote”), endorsements (like “four out of five doctors recommend”). The FCC also says that acknowledgements that are too long will seem promotional. NPR limits underwriting pod statements to 15 seconds each, and so does WOOL.